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Best practice cruise marketing to China

What's inside the guide?

This marketing guide covers four important avenues that cruises lines are using to successfully appeal to Chinese consumers and the travel trade.

Content includes:

  • B2B Marketing & Training
  • Star Power
  • Social Media Strategy
  • Marketing Onboard

Currently the world’s second-largest source market for the cruise industry, with tremendous growth rates over the past several years, China should be on the radar and part of the marketing plan for any major cruise operator. 

But marketing to China has some significant differences compared to more traditional source markets, from digital channels, to booking methods, to the kinds of travelers most likely to opt for a cruise holiday. 

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